The Global Citizen

The internet has truly made the world a smaller place.

It’s now possible to feel that sense of being a global citizen, rather than a citizen of a particular country (and I have a whole story about why the latter is not a good thing – more of that to come).

On a more practical level, the internet has provided an abundance of information from all over the world, given rise to initiatives that could never have existed, and achieved change on a global level before.

The Global Citizen is one such amazing initiative.

If you haven’t found this extremely noteworthy website before, now is the time.

Here’s their audacious mission

“Our mission is to build a movement of 100M action-taking Global Citizens to help achieve our vision of ending extreme poverty by 2030.

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty by 2030. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on those issues, and earn rewards for their actions — as part of a global community committed to lasting change.”

And they’re not just wishful people….

Here are a few staggering facts about their impact since 2011

  • $48.4B mobilised
  • 24.8M actions
  • Over 100 commitments
  • $22B disbursed or fundraised
  • Another $26.4B committed

Here’s what makes them tick…

Its the “movement” aspect of their goal that grabs me. They are not a traditional charitable organisation – they have a multi-faceted approach to mobilising action on a broad political level, by engaging, enabling and motivating people to get involved.

How? Hop on their site and one of the first things you’ll see is quiz after quiz that you can take on any one of their many platforms. They cover areas such as Girls and Women, Education, Health, Food & Hunger, Water & Sanitation, Environment. Its sobering to answer the short quizes and realise how much you don’t know about a topic or situation.

Then you see that answering a quiz gives you points. What? Points for what? Here’s the game changer, literally. The Global Citizen has given serious thought to what motivates individuals to do more, and used gamifcation theory (think how motivated you are in games to “level up”) to motivate you, along with potential rewards of tickets to concerts and events all over the world. Wish you’d seen the recent Queen & Adam Lambert concert? There were free tickets to this up for grabs if you had enough points.

Well it motivated me, and I launched into it to find out how I could get enough points, and this opened up another array of actions. Quizes are just the educational arm of this initiative. For every issue, they offer multiple ways that you can take action right now, from the comfort of your home. Very clever ways too. Things like call to action “Twitter Buttons” and “Email buttons” to key political figures, pre-written if you are not confident enough about what to say, or you can write your own. Or personal commitment buttons to make small changes in your life.

In summary

This website demonstrates an extremely savvy, action and impact focussed initiative, that in my view, really could end poverty by 2030 and improve milllions of people’s lives along the way. Its well worth your attention.

You will find it at

Leave a Comment